Family-owned wellness and healing company looks to Flags for all comms strategy

Indian PR agency Flags Communications has been appointed the PR and marketing partner of Kairali Ayurvedic, an independent family business offering natural ayurveda wellness products and services. Kairali operates across nine countries, running several wellness resorts and employing 700 people. The company is keen to boost its presence both domestically and globally through engaging Flags. The firm will handle all PR and communications work, including print, broadcasting, outdoor and digital. Using insight-driven comms practices and active social engagement, among other strategies, Flags will seek to grow Kairali’s brand. The retainer is worth 25 million rupees (US$375,000).

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