Kerala may have just joined the league of New York City and Prague and nation states of Denmark, Italy and Hawaii to being called an ideal family destination for tourists.
The state has been chosen for the Best Family Destination instituted by Lonely Planet, a travel magazine of international repute. The award was announced at the World Travel Mart in London, a leading travel trade event attended by industry representatives from around the world.
Lonely Planet named Kerala among the world’s 10 best destinations for taking the family along for a holiday in 2014. It was also described as a child-friendly destination. The UK is the most important market for Kerala, accounting for nearly 1.5 lakh tourist arrivals in the state last year.