ITC’s personal care brand, Vivel, has launched Vivel Ayurveda Essence soap in a tie-up with Arya Vaidya Pharmacy Ltd in the state. The skin nourishing bathing bar combines the goodness of 20 essential herbs vital for skin health and care – Vacha, Neem, Ghrat Kumari, Yastimadhu, Suwa Oil, Amahaldi, Godum Oil, Manjistha, Kapoor, Kapoor Kachari, Tagar, Mandukaparni, Gulab, Tulsi, Haridra, Chandan, Jaiphal, Khus, Triphala and Nagarmotha. Vivel Ayurveda Essence priced at Rs 22 for 75g is available across retail outlets in Kerala. Actress Nikki Galrani was Vivel’s guest for the launch.

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