YASHWANT VYAS the Founder editor in chief of the project – AYURVED SUTRA, is a well known author, journalist, media critic, consultant, designer and columnist having more than twenty five years experience in print and related media. He has been associated with prestigious news groups. As editor, he had been heading an Indian multilingual portal group in 90’s and three prestigious national newspapers.
Besides regular columns in print Yashwant vyas has published more than ten books, written scripts, translated and edited works. Khwab ke Do Din, Comrade Godse and Chintaghar (Novels), Amitabh ka A (Brand analysis of Amitabh Bachchan – the legend), Apne Girebaan Men (Research on Hindi print media) and Ab Tak 56 (collection of satires) are his known works. His latest book ‘HIT UPDESH: The book of razor management for employees only’ was a big hit.
He was awarded a national journalism fellowship to research on changing face of vernacular press. He created first Hindi-Gujarati new age magazine- AHA! ZINDAGI, for a largest circulated multi-edition newspaper group DB Corp. He is co-founder of Antara Infomedia, a venture dedicated to the media for greater good and is working on “JALEBI -the sweet puzzles” (a special project for teenagers) and Ayurved Sutra for international audience.
He is also working on a special project to create a bridge between senior citizens and new generation. For that he has constituted GULLUCK (Generations unite for love, life, culture and knowledge.) He is behind the Indian Literary Review.com, to be launched soon as the first website in its genre. Yashwant Vyas, also, has been consultant to several publishers including Rajkamal Group, the most prestigious Indian Literature Publisher.
He has a special association with one of the most reputed media group Amar ujala, which has 18 editions in north India with a huge circulation. As Group adviser to Amar Ujala he launched several new projects, revamped the newspaper content and design.He writes, edits, makes strategies and creates something new and unique with each and every assignment. Collective wisdom of the east and rational modern approach with simplicity of a basic human being is his life force…
And he is a restless soul, has an intuition with strange new ideas, seems impractical, makes feel uncomfortable & wants to change the status quo. On behalf of Ayurved Sutra Team he invites you to be a co-traveller …..
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