Once they taste an ‘experience’, they want to repeat it for the inherent pleasure in that, even though the pleasure is just momentary. The pleasure centers in the mind, gets addicted to ‘that’ experience and craves for repetition. Once the mind starts relenting to the craving of senses, it ends up becoming their slave rather their master, which it should be. As a result one becomes slave to the desires, to the craving of sensory pleasures.
The tongue being the sense of the taste is the most vulnerable to the temptations of all the senses. It enslaves the mind like no other sense. We all know that the primary purpose of the food is to provide nourishment and sustainability to the body but the tongue wants to experiment with different tastes. The result is apparent. The food industry is a billions dollars industry today.