Oyo Rooms, an online aggregator of branded hotel, has inked a pact with Uttarakhand Tourism Development Board (UTDB) to develop better stay experiences for the visitors in the state.
As per the MoU, the partnership is to develop tourism-related hospitality ecosystem in the state. Oyo Rooms will use its expertise in standardising the hospitality real-estate units and make local homestays better equipped to suit the need of visitors and tourists.
“The pace of our efforts is aligned towards ensuring that while infrastructure is upgraded and standardised, the local ecosystem is not disrupted,” said Abhinav Sinha, COO, Oyo Rooms.
The standardisation process, will be followed by listing and marketing these properties on Oyo’s channels.
“We are confident that Oyo’s expertise in standardising and marketing large inventories to customers in different parts of India will drive immense value to this partnership. We look forward to our joint efforts contributing to increased tourist influx and a better stay experience for visitors to Uttarakhand,” UTDB CEO Shailesh Bagauli said.
Oyo Rooms started operating in 2013 with its presence in 180 cities in the country with a network of around 6,000 hotels.