Sri Sri Ayurveda to expand to 2500 franchise outlets

In a recent development, Sri Sri Ayurveda has charted out big growth plans that could pose tough competition to other multinational FMCG giants.

According to sources, Sri Sri Ayurveda is looking to scale up its FMCG business with plans to expand franchise outlets to 2500 by end of this fiscal from 1000 now and add 14-15 additional categories from 20-25 categories that they currently operate in. The company is targeting the toothpaste and health snacks space in particular to capture growth. It is also looking to increase brand presence in metros and modern retail.

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