The Patanjali effect of boosting consumption in the ayurvedic products space is being felt on the hiring front as well. People who have gained some experience in Ayurveda are said to be in demand and also command a good premium on their existing salaries. Hiring agencies are receiving inquiries not only from prospective companies, which are expanding in this space and are looking for candidates, but also from individuals who are exploring this sector for career opportunities. Placements are on the anvil. Hiring is expected to take place at a good premium of about 30% in salary. This was never the case earlier. Following the success of Patanjali, the market for talent in the Ayurveda space has grown by nearly 100% in the last three-six months. Other companies are replicating the Patanjali model and this has triggered demand for talent.
Candidates with a BAMS (Bachelor of Ayurveda, Medicine and Surgery) background are being tapped by companies like Dabur India, which recently created a full-fledged sales vertical for healthcare with a team of 150 pharma professionals. This team reaches out to doctors to create awareness about the company’s products. Going forward, this number is only expected to grow further. Antal International has recently closed positions like CEO (international marketing), country head (Myanmar) and head (packaging development) for FMCG companies which have an existing Ayurvedic product range or are looking to expand their Ayurveda portfolio. Antal International’s FMCG clients are expanding the Ayurvedic product line where they require professionals for research and development, supply chain management, packaging, digital marketing and sales and marketing.