Amul’s Panchamrit for temples
Amul has launched Panchamrit, a mix of five ingredients which is usually offered in temples as ‘prasad’, as hygiene becomes a focal point amid coronavirus panic. Panchamrit is a blend of honey, sugar, curd, milk and ghee, and the product is aimed at temple-going devotees. While there is no official statement yet from Amul on the product, the FMCG major has started manufacturing the product in its plants. Amul Managing Director R S Sodhi confirmed to Financial Express Online that the Panchamrit is a new product launched in the last 10 days. Amul’s Panchamrit will be available in a “convenient and hygienic” single-serve pack. Currently, UP-based Ananda Dairy which retails flavoured milk, ghee, and sweets etc, and a Gurugram-based Bidada Foods sell Panchamrit.