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The concept of Organic is not new to Indians but they need to re-learn their own philosophy and culture. During ancient age people consumed natural and free foods which were grown without use of chemical fertilizers. We have now become accustomed to consuming chemicals in our food. Many farmers are still growing & consuming organic food as they do not have money to purchase chemicals for their farms. Consumers are becoming aware of harmful chemicals and pesticides found in non-organic food. All the above factors supports the growth of Niche market.
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