30 Countries to promote Kerala Ayurveda

International Ayurveda operators, agents, bloggers and media personnel from 30 countries around the world will reach Kannur international airport on October 24 for the maiden International Ayurveda Ambassadors’ Tour and B2B Meet. The ‘Ambassadors of Kerala Ayruveda’ from the non-English speaking countries will start their journey on October 25, Dhanwanthari Day, from Bekal to explore the destination, visit key Ayurveda properties and service providers before reaching the beach resort of Kovalam in the capital on November 4.

During the 12-day road trip across the State, six B2B meetings will also be held at different cities for the visitors for direct interaction with service providers.

Being organised by the Ayurveda Promotion Society (APS), which includes Ayurveda hospitals, clinics, resorts, educational institutions and manufacturing companies, the event is being held with the support of Kerala Tourism and India Tourism. The initiative has been launched at a time when Ayurveda is facing stiff competition from nearby Sri Lanka and Maldives. The 45 Ambassadors from 30 countries were selected from the 120 applications received from those interested in promoting ‘Kerala Ayurveda’.

Related posts:

Good response to Kerala Tourism road shows in Nordic countries Russian delegation to promote Ayurveda, visiting Kerala Kerala Tourism to work with other tourism boards Lanka keen on tie-up with Kerala to promote indigenous medicine National Medical and Wellness Tourism Board to promote Medical Tourism