He is young, dynamic and very committed. Ram Shrivastava, Director-Marketing Maharishi Ayurveda Products Pvt. Ltd. after completing his MBA in Sustainable Business, from Maharishi University of Management, Iowa, USA immediately joined his father in taking Maharishi Ayurveda miles ahead. He is conscientious to achieve Maharishi’s challenging vision of ‘Creating a disease-free Society’, and is deeply committed towards implementing his blueprint of establishing the ‘Maharishi Ayurveda Brand’ in India and Internationally. He speaks to Ayurved Sutra about the changing parameters of AYUSH industry.
How are you planning to launch the internationally acclaimed consciousness based Advanced Nadi Vigyan certification program in collaboration with Namo Gange Trust?
The objectives of Maharishi Ayurveda Products Pvt. Ltd. and Namo Gange Trust are same i.e. to help people believe in Ayurveda and increase knowledge sharing. Namo Gange Trust is very active and has its ambassadors in every college who keep on sensitizing people about the ancient science. And that is the medium we want to use to pass on the information to the new generation.
In Yogshala Expo 2019, we are going to launch our first pulse diagnosis course for the Ayurveda doctors. It will be a residential program for ayurvedic doctors to be able to give them knowledge of consciousness based Ayurveda and a deep understanding and practical implications of pulse diagnosis.
What are the challenges and opportunities in international market?
The biggest challenge in international market is the fact that there Ayurveda is not considered as the medicine of treatment. There it is a complimentary system, which comes under food supplements. When you talk about the opportunity the potential of Ayurveda is far beyond any other medical system that is prevalent. I would not like to talk about any other pathy here, but potential and efficacy is far better because Ayurveda attacks the root cause.