In a bid to capture the health-conscious consumers, Dabur India Limited has recently launched its Réal Wellnezz with Jamun Juice in Tetra Pak paper-based cartons. Réal Wellnezz Jamun aims at improving the wellness quotient of consumers who seek active lifestyle and are prone to health risks.
“Today’s health-conscious consumers prefer healthier beverage options. We have been witnessing an increase in consumer demand for a variety of juice flavours including traditional ones such as coconut, Aampanna etc. Real Wellnezz juice is 100% juice content which has the goodness of the fruit and makes it a pure offering in a ready to drink format for consumers who seek an active and healthy lifestyle. The modern and convenient Tetra Pak packaging also gives consumers the comfort of enjoying Jamun juice all year round and not just in summers,” said Sanjay Singal, marketing head-foods, Dabur India Ltd.