By Praveen Prabhakar
Posted on
Dabur India launches Real Wellnezz with Jamun juice in Tetra Pak cartons
New Delhi: Dabur India Limited has launched its Réal Wellnezz with Jamun Juice in Tetra Pak paper based cartons. Réal Wellnezz Jamun aims at improving the wellness quotient of consumers who seek active lifestyle and are prone to health risks.
As per the press release issued by the brand, Real Jamun juice is 100% natural with no added sugar and preservatives. The beverage is aseptically packaged in 6-layer tamper-evident Tetra Pak packaging, which protects it from oxygen, light and bacterial spoilage and gives it a longer shelf life without the need for preservatives. The sleek package offers convenience, safety, hygiene, easy handling and easy disposal after use. Being paper-based, the packages are 100% recyclable and can be recycled into several useful products such as stationery and furniture.
Sanjay Singal, marketing head-foods, Dabur India Ltd., said, “Today’s health conscious consumers prefer healthier beverage options. We have been witnessing an increase in consumer demand for a variety of juice flavours including traditional ones such as coconut, Aampanna etc. Real Wellnezz juice is 100% juice content which has the goodness of the fruit and makes it a pure offering in a ready to drink format for consumers who seek active and healthy lifestyle. The modern and convenient Tetra Pak packaging also gives consumers the comfort of enjoying Jamun juice all year round and not just in summers.”
