Dabur releases digital film ‘Pudin hara banke’

Dabur India Ltd has announced the launch of a digital film / musical video titled Pudin Hara Banke, for its Pudin Hara brand.  The film is live on Youtube and social media. The lyrics of Pudin Hara Song is based on the adage that a way to a man’s heart is through stomach and the video showcases the love story of a boy and girl, who meet at Nauchandi Mela at Meerut.

The song is sung by famous band Faridkot. The film has already garnered more than 6 million views, the company said. “India is a food loving country. The spicy ‘food’ coupled with the ‘hot summers’ can result in stomach problems. Pudin Hara is an age-old remedy for issues related to stomach which not only cures stomach-related issues, but also gives coolness to stomach,” Ajay Singh Parihar, marketing head, healthcare OTC, said.

The objective of Pudin Hara’s digital campaign is to reach out to youth, who appreciates watching real, relatable and emotional stories woven around brands. It also aims to build relevance with youth and showcase the role of Pudin Hara in their daily lifestyle, which is heavily infested with junk & unhealthy food.

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