By Team Ayurved Sutra
Posted on
Dabur to Launch New Products at WAC 2018
Ahmedabad: Dabur is all set to launch Ratnaprash (chyawanprash-like paste) and syrup Hridayasava at World Ayurveda Congress (WAC) 2018 in Ahmedabad scheduled to be held from 14-17, December 2018. The products are categorized under the OTC segment.
In a statement, company said, “Real Moti is the key ingredient in Ratnaprash, which cools down the digestive process. It also provides strength, stamina and vigor. Hridayasava, is an Ayurveda asava formulation, which is beneficial for heart with herbs like arjuna, ashwagandha, giloy, pushkarmool and shankhpushpi, it added. ”
“The World Ayurveda Congress will be a big boost to spread the awareness about the benefits of the ancient and herbal medicines,” said Durga Prasad Velidindi, Head, Marketing, Dabur India.
“There will be deliberations on the issues concerning the Ayurveda sector including the pending issues of cross prescriptions, inclusion in medi-claims, drug expiry among others. There will also be discussions on ease of business for Ayurveda products makers,” he added.
