Emami makes peace with Patanjali

Company  that had accused the Baba Ramdev-promoted outfit of copying design of its Kesh King brand, settles copyright dispute, reports dnaindia.com.

“When our sectoral peers promote ayurvedic products, they raise the level of water for the entire category by enhancing consumer awareness. Being one of the most prominent players in this category, we stand to gain from developments like these,” S K Goenka, managing director, Emami said in its annual report. Emami in March had accused the Baba Ramdev-promoted outfit of copying design and trademark of its Kesh King brand of hair tonic, but DNA  has learnt that both the companies have gone for mutual settlement.

Following the filing of the case in the Calcutta High Court, Emami presented before the court a letter detailing terms of settlement between the two parties following which the suit has been withdrawn by Emami. Emami is one of the handful of desi FMCG players who have been formulating its product range mostly using ingredients that can be termed Ayurvedic.

It acquired brand Zandu in 2008-09, giving it access to a rich Ayurvedic legacy helping it to branch into ethical, OTC and generics categories. Emami’s latest brand acquisition has been an Ayurvedic offering as well, following which it had a run in with Patanjali. DNA writes, Emami in 2015 acquired ayurvedic hair and scalp care business under the Kesh King brand a category that it believed was extensively under-penetrated.While the acquisition had its own teething problems including issues with outstanding stocks, Emami has to now live with an emerging rival in the form of Patanjali’s Kesh Kanti.

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