Forest Essentials sets sight on becoming ‘global leader’

India-based Forest Essentials is furthering its global expansion plans on the back of increased interest in its Ayurvedic beauty products amid the novel coronavirus (COVID-19) health crisis. The brand was founded in 2000 and considers itself a pioneer of the luxury Ayurvedic beauty segment. In the wake of COVID-19, the company observed a boost in demand for its products, which span from facial to hair care.Currently, the firm services over 120 countries via its e-commerce platform and its sales have been doubling each year over the last three years.The firm’s plans strategic alliance with beauty conglomerate the Estée Lauder Companies, which acquired a minority stake in Forest Essentials in 2008.

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