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By Team Ayurved Sutra
Posted on
Himalaya Neem Face Wash registers itself in Limca Book of Records
It is double celebration for The Himalaya. India’s leading Herbal Health and Personal Care Company has registered a new national record in the ‘Limca Book of Records’ by being the market leader with the largest volume share for its Himalaya Purifying Neem Face Wash for the year 2014-15 against its closest competitor which is 10.9%.
Prior to this, the company has been successfully featured in the Guinness Book of records in 2014 for most people receiving a facial simultaneously.
Known for its herbal ingredients, it is the flagship product of Himalaya Herbals face care range and has been adjudged as the most selling product basis a 52 week survey conducted ending 30th April 2015.
Speaking on the achievement Rajesh Krishnamurthy’s, Business Head, Consumer Products at The Himalaya Drug Company, said “Limca Record is a significant recognition of our leadership in the Face Care category. Two years ago, we even created a Guinness World Record for maximum number of facials performed simultaneously. As a brand leader it is our endeavor to bring wellness and provide problem-free solution to our consumers. Our communication strategy over the years has been built on thoughtful consumer insights that has helped Himalaya Neem Face Wash to become the most loved brand in the category. Commercially, we surpassed even our highest forecast!”
He further added, “Over the years we have significantly increased our penetration and today, with presence in over 13,00,000 outlets we are the most widely distributed face wash company in India. Such initiatives helped us to garner 19.8% market share and sustain our leadership position.”
Testimony of the product’s success is, the Himalaya Purifying Neem Face Wash bagging prestigious awards and recognition at award functions as the year 2016 kicks off as it establishes itself as a skin care brand to reckon. In the past as well it has won prestigious awards like Elle Beauty Award (2008-09) and recognition as a most trusted brand in ET Brand Equity.
Related posts:
Himalaya Herbals Enters Guinness Book of World Records – Sets a record for conducting the maximum number of facials
Himalaya sharpens focus on wellness products to grow revenue
Himalaya targets Rs 100 crore revenue from wellness segment
‘Nimbarka’ launches neem based personal & beauty care products
Medimix relaunches 8 variants of its ‘SkinFit’ face wash collection
