New Delhi. Imagine, go on vacation and come back having dropped your BP, reducing your extra fat ?Hoteliers are ready to serve your nerves. New brands like The Postcard are working on it using Small budget,Great experience formula.
Experience is salable thing now.If it is with mind and soul,it becomes unique. AirBnb done it in its own way. The Postcard hotels is the new entrant with the key words, ‘Discerning’ and ‘intimate’. The recipe is, a touch of local architect, food , spirit and sprinkle of customized holistic wellness services . Starting with properties in Goa, Postcard aims to expand itself in other areas of the country in coming years. Founder Kapil Chopra formerly with the Oberoi is the person behind The Postcard brand.
Traditionally , hotel business has been all about comfortable stay only. Concept of budget hotels was targeted to the overnight commuters, who are busy with meetings and on short journey for business purposes. Just clean bed, airy room and proper bathroom along with set menu of breakfast is the key feature in this popular category. Tata’s Ginger were aimed to this segment. Resorts and five-seven star hotels are under elite categories. A big chunk of travelers falls under budget hotels, so the focus of the larger business is there.
High quality of familiar comfort and a localized experience attracts new age travelers with fix budgets. The Postcard chain is offering personalized vacations with soul.”We bring wellness all the way from Coimbatore to Goa from Vaidyagram, an ecological sustainable village run by Purnanava Ayurveda.Imagine going from a bustling metropolis to a Postcard Hotel and coming back, having dropped 10 points on your blood pressure, blood sugar and, hopefully, a few inches off your waistline,” says Chopra to the Financial Express in an interview. If this trend grows, wellness players like Ayurveda service providers are definitely going to be benefited.