India highlights Ayurveda in South African event

Highlighting the potential of Ayurveda, India has showcased its culture, business and cuisine techniques to South African business leaders with an aim to increase bilateral trade. 150 Indian companies which are present in South Africa have proven technology and competencies in areas such as information technology, pharmaceuticals and automobiles. Africa is a very fertile ground for traditional medicine because of its ancient cultural traditions. Given the size of the presence of the Indian diaspora, Ayurveda is one area in which one can leverage the strength and also to promote small and medium industry in South Africa. During a session on how India had seen exponential growth in the pharmaceutical sector, special emphasis was placed on the potential for Ayurveda.

With the collaboration of Gordon Institute of Business Science (GIBS), University of Pretoria, and the India Business Forum, comprising Indian businesses represented in South Africa, they put together a package of culture, and business and cuisine to propel a bigger India-South Africa connect. The event was organized to present India as a dynamic emerging market economy, especially with the massive changes in the last six months, to business leaders in South Africa, but also to share with them the culture, tradition and legacy of India. The event also helped clear up a lot of misconceptions about Ayurveda.

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