Kairali Ayurvedic Group to launch ‘Keya’ brand
Kairali Ayurvedic Group will launch a new ‘Keya’ brand to retail products such as oil, soaps and shampoos in the domestic market this year. They have a range of 150 products and they are planning to scale up and start more products like shampoos, moisturizer, hand wash in the Keya brand. They are expected to have full product range under the brand in 8-10 months of launch.
At present, the company sells products under ‘Kairali’ through hospitality groups and online. The company, which has a manufacturing plant in Tamil Nadu, is targeting 19 per cent turnover growth in the current fiscal. The company reported turnover of Rs 25 crore in the last financial year.