Kairali Ayurvedic heads abroad on BJP promise

With the Bharatiya Janata Party promising to give a boost to traditional medicine, Kairali Ayurvedic, a leading group in the segment, has plans to expand at home and abroad. The Bharatiya Janata Party manifesto for the ongoing Lok Sabha elections stressed the need for improvements in Indian systems of medicine, including Ayurveda.

The Kairali group, which has a presence in India and eight other countries, including Poland and the United Arab Emirates, is eyeing markets such as the US and Egypt. Kairali, which develops ayurvedic drugs and operates spas and treatment centres, might enter specialised retailing of Indian medicines soon. They recently opened their first location in Yassat Hotel, Dubai.

They are planning to enter the US and Egypt by the end of this year. While America does not recognize Ayurvedic medicines, the group is planning to enter the market by launching herbal supplements. Kairali intends to tie up with an American entity to float a joint venture company in the US by the end of this year. The venture will open wellness retreats by acquiring assets and operate day-care treatment centres as franchises. Kairali has around 35 treatment centres across the world. In Egypt, the company will opt for a pure franchise model. The Kairali group plans to double its treatment centres by the end of next year by opening one every month.

Kairali manufactures 150 products that are used in its centres and retreats and including chyavanprash, herbal tea and prescription drugs. The company holds patents for 13 of these products. Wellness retreats and the product business are the company’s fastest growing segments at a rate of 30 per cent a year. The segments contribute around 33 per cent each to the company’s total business mix. India’s spa industry is growing at a healthy 20 per cent and is expected to reach a value of Rs 87,500 crore by 2015. According to industry estimates, the Indian herbal product industry is also likely to double from the current Rs 7,500 crore to Rs 15,000 crore by 2015.

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