Mumbai: Dabur India Ltd today announced the signing of Bollywood Diva Kriti Sanon as the new brand ambassador for its Skin Care brand Fem, the most trusted facial bleach range in India. A new campaign, featuring Kriti Sanon, will be launched shortly.
Mr. Rohit Prakash Gupta, Head of Marketing, Home & Skincare, Dabur India Ltd said, “We are very excited to have Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and enhances her beauty, Fem has always recognized and strived to meet the ever-evolving needs of our consumers.”
Commenting on her association with the brand, Kriti said: “As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand like Fem and be the face for the brand.”
“For generations, Dabur has been the trusted name when it came to taking care of the skin with a range of FEM products. At Dabur, we are committed to provide the safest and most effective products for your skin,” Mr. Gupta added.
Dabur had recently expanded the Fem facial bleach range with the launch of the premium Fem De-Tan Crème Bleach, which is specially formulated and enriched with the goodness of Orange Peel extracts to enhance beauty by removing tan in 15 minutes, giving your skin long-lasting radiance.