MAC portal to serve as marketing platform for Ayurveda products

Aimed at implementing the concept of ‘Health for All’ through Ayurveda, the second Ayurveda industry cluster namely Maharashtra Ayurved Centre Pvt Ltd. (MAC), Pune, under the Centre’s AYUSH’s scheme is planning to launch an online e-commerce portal — www.ayurways.biz — to provide a common marketing platform to farmers, traders, doctors, researchers, pharmacists and other stakeholders across the state. The project cost of MAC Pune cluster, which is the second Ayurveda cluster after Konkan in the state, is Rs 17 crore and will benefit around 900 Micro, Small and Medium Enterprises (MSMEs). The online business platform is likely to become operational from January 1, 2014. It will not only help 43 members of MAC Pune but will also serve as a common interface for distribution channels like Ayurveda Healthstore, Cafetaria, Exhibition and Pharmacy which will facilitate display of over 700 Ayurvedic products under different brands. Pune cluster will house Ayurvedic cafe for the development of Ayurveda cuisine, a dedicated raw material processing centre for supply of standardized, graded, certified and processed raw materials in bulk to the Ayurvedic manufacturers.

The procurement of the raw materials will be done by the cluster from the farmers growing herbal and medicinal plants across the country by setting up backward linkages. The cluster will have a common facility centre at Kolewadi with its corporate office at Pune and will occupy 45,000 square feet built up facility. The project is also estimated to give employment to 108 people directly and 1,000 people indirectly. It is also envisaged to establish EU/USA FDA approved manufacturing facilities in three years, setting up advanced teaching institutes, create exclusive exports division in five years, establish 15 exclusive herbal and Ayurveda products distribution centres (Ayurways stores) by 2015 across Maharashtra.

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