Marico forays into Ayurveda space through popular brand Saffola

The company has introduced Saffola ImmuniVeda range in the healthy foods and immunity-boosting space, a segment which is witnessing a rapid growth led by the increased awareness and interest post-pandemic by the people. The new range of Saffola ImmuniVeda ayurvedic products – the Kadha Mix and the Golden Turmeric Milk Mix – are contemporary format innovations which make these traditional recipes more enjoyable to all family members while boosting immunity from within. The new range is being made available across modern trade outlets and e-commerce platforms along with its own online Saffola stores. Marico has been innovating and intensifying its hold in the health and hygiene category. It has entered into the hand hygiene segment and recently introduced Saffola Honey. Under its brand Saffola, Marico is having a portfolio of edible oils, oats, honey and the Saffola Fittify Gourmet range.

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