Medimix relaunches 8 variants of its ‘SkinFit’ face wash collection

Medimix, a popular ayurvedic soap brand that turned 50 this year, has relaunched 8 variants of its “SkinFit” collection of paraben-free, vegan and cruelty-free ayurvedic face wash range. Each variant has been curated to represent a unique blend of natural herbs such as aloe vera and lemon, saffron and milk cream, turmeric and Argan oil, honey and besan, sugarcane and ginger and many more. The domestic portfolio of the brand currently offers 4 variants of soap and 8 variants of face wash. The brand is all geared up to launch new product categories in the coming months. Medimix seeks to reposition itself in its 50th year with the tagline “Get SkinFit with fast-acting Ayurveda”. To establish a connection with the millennials, the brand has roped in national award winner Parineeti Chopra as its brand ambassador.

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