‘Nimbarka’ launches neem based personal & beauty care products
A local start up unveiled neem ingredient based personal & beauty care products in the country particularly taking the routes in Northern markets. Initially launches with 6 products – Neem & Milk face wash, Neem Hand wash, Neem body lotion, Neem shampoo, Neem face scrub and Neem deep purifying gel, the company is planning to launch 5 more products Neem Charcole, Lip balm, Cold cream, Sunscreen Lotion and Face wash in few months.
The company has conducted 4 years of Research and Development to come into the market with these products which are being manufactured at Baddi and Parwanoo plants in Himachal Pradesh. Soon these products will be launched in the states of Gujarat and Maharashtra and thereafter to other parts of the country and neighbouring countries. The company would soon start advertising campaign on electronic media for promotion of its products and set up a network of channel partners to make availability in retail counters. For online sale it has tied up with leading e-commerce players Amazon, Flipkart and Nykaa.