By Team Ayurved Sutra
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Post Covid-19 Business : Hamdard will flex different brand muscles differently in their brand narratives
New Delhi. “In a post-Covid era, consumers’ priority would be health, wellness, and sanitization to avoid any infection.Brands will thrive on purpose-driven communications, there will be consumer-centric-pricing for various FMCG and wellness categories as they will continue to grow manifolds post Covid-19 times.”, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said in an interview. She also discussed the priority of Hamdard as a brand,”We are positive that products from Hamdard Laboratories stable will gain more and more popular as they are based on a holistic wellness concept and come with a reasonable price tag. Moving forward, we will flex different brand muscles differently in our brand narratives. Digital platforms have played a vital role in keeping us connected to our consumer-based and has helped us attain the desired results.”
In a story of Medianews4u’s new brand series, Back to Business, the site caught up with Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division). According to the interview,the nationwide shutdown impacted businesses across industries including the consumer health and wellness segment. Multiple organizations have implemented work from home policies which wasn’t a usual practice and even Hamdard had a similar effect. It has allowed brands to revisit and rethink their communication/marketing strategies and going forward there will be a more consumer-centric approach by the marketers.There will be an emphasis on sustainable living and products with health and wellness benefits at the core will be preferred and will enjoy an accelerated customer base in the coming times. Suman says further, ” we are positive that products from Hamdard Laboratories stable will gain more and more popular as they are based on a holistic wellness concept and come with a reasonable price tag.” We are all living one day at a time; hence, we don’t want to jump to any conclusions right now. Yes there are strategies in place, but we are keeping our fingers crossed for now and are optimistic normalcy of operations, she added.
