Bollywood actor Shahid Kapoor and his wife Mira have invested an undisclosed amount in yoga and wellness startup SARVA, founded by Sarvesh Shashi in 2016.
Currently, the company has 91 wellness studios running or under construction, and plans to reach 100 centres by end of next month across 31 cities. It has also partnered OYO Hotels & Homes to set-up 500 wellness studios in India by 2022.
“SARVA is uniquely placed to drive a cultural change in making yoga-based wellness a part of modern lifestyle. At SARVA, each of us lives by the principle of ‘More life per breath’ and we want to induct more individuals into our community of mindful and holistic wellness, especially the 600 million people in India living under the age group of 35,” said Sarvesh Shashi, CEO and co-founder, SARVA. “Shahid and Mira’s support is a testament of their faith in our vision and this association will help us take SARVA to the next phase of growth.”
With the partnership in place, there is a possibility of a workout curated by Kapoor that will get rolled out in all SARVA studios.
“My personal journey with fitness and wellness began over two decades ago, when I was a fresh-faced teenager. Over the years, I’ve witnessed the benefits of fitness and holistic living first-hand, so when I met Sarvesh, we could instantly connect to his vision for SARVA… Through SARVA, Mira and I want to actively work towards improving the quality of life of people who need an intervention,” Shahid Kapoor said.
SARVA has so far raised around $5 million from investors including pop icon Jennifer Lopez, Bollywood diva Malaika Arora, American baseball legend Alex Rodriguez, David Giampaolo (CEO, Pi Capital), Mark Mastrov (Founder, 24 Hour Fitness Worldwide) and Bill Roedy (former chairman & CEO, MTV Networks International).