By Praveen Prabhakar
Posted on
Tourism Ministry and Google Arts and Culture join hands to promote Incredible India campaign
New Delhi: From a tranquil Goa beach, to a teeming bazaar of Delhi, to a close view of the Guru Granth Sahib in Amritsar’s Golden Temple, Google Arts and Culture’s brings India’s spectacular heritage, festivity, spirituality and adventure to users in form of a new 360-degree video.
Created in partnership with the Ministry of Tourism for its international tourism campaign ‘Incredible India’, the video takes viewers on a journey to some of the most iconic destinations in India like Hampi’s Vitthala Temples, Qutub Minar in Delhi.
Talking about India as a destination of diverse experiences, Union Tourism Minister K J Alphons said, “India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature, and food. We want to give people in India and across the world an opportunity to immerse in our country’s rich heritage. Through our partnership with Google, we want to engage new and global audiences and offer them immersive content in a never-before-seen manner.”
The Google teams visited Hampi, Delhi, Goa and Amritsar over 12 days to capture “stunning slices of life that typify each place” using the best of 360-degree video capture technology, including Google’s Yi Halo camera.
