Promote Kerala tourism in a responsible manner
From gushing rivers, high-altitude mountains, dense forests, scenic backwaters, lush-greenery hills and vast stretches of the sea, Ayurveda, adventure activities like trekking, surfing, wildlife safaris, paragliding, rural tourism to entice young generation of travellers as well as international tourists to have real village life experience, Kerala has lot to offer. The main objective behind all the efforts is to promote the tradition cultural heritage of the state across all corners of the world.