Sri Lanka is known as ‘Wonder of Asia’ and no doubt it is a paradise for those looking for peace, tranquility, unspoiled nature and friendly locals. After decades of unrest the island in the northern Indian Ocean has emerged as the most sought after wellness tourism destination. In fact, Sri Lanka is unveiling itself as a luxury wellness tourism destination in South East Asia. The geographical positioning and existing culture of tourism, coupled with its natural endowments and cultural attributes, make it ideally positioned to benefit from the recent trends. The country’s natural and traditional endowments further support a sustainable wellness tourism value chain that is deeply rooted in local communities and traditions.
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